Transmedia Storytelling

Unlikely Heroes: Resilience with a Dragon Tattoo

October 27, 2011
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2011-10-24-lisbeth-salander-rooney-mara

Hollywood’s remake of the film from the bestseller “The Girl with the Dragon Tattoo”is scheduled for release just before Christmas. It comes on the heels of the 2009 Swedish film versions of the Stieg Larsson’s Millenium Triology*. While not exactly family fare, I loved Larsson’s books and I’m not the only one eager to see how Director David Fincher handles the material. The marketing build-up to the December release, concern about the explicit sexual violence, the casting intrigues, and the inevitable comparison to the Swedish versions have, however, eclipsed...

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Transmedia storytelling: It’s the Story Stupid!

October 25, 2011
By
once upon a time pen

We need a new name for ‘transmedia storytelling’. It seems like all the excitement about big transmedia storytelling projects has made it the buzz term du jour. But somehow, in all that excitement, the fundamentals have become obscured. It’s important to remember that in ‘transmedia storytelling,’ that ‘transmedia’ is an adjective. ‘Storytelling’ is the noun. The transmedia part of transmedia storytelling is like building a musical score the way a conductor employs different instruments in an orchestra. Each instrument doesn’t sound the same or play the same notes but...

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Powerful Prosocial Change = Social Media + Narrative

May 6, 2011
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Powerful Prosocial Change = Social Media + Narrative

Continued technological innovation has now allowed us to stay in touch utilizing the Internet no matter where we are. Whether using a laptop or mobile phone, we are no longer tethered to a landline. This has eased and improved the channels of communication even further, leading to an unprecedented level of social networking online. These networking sites can assist people in generating and maintaining social capital due to their technical and social functionality. This encourages synergistic and reciprocal communication resulting in a larger number of social connections. This larger...

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Transmedia Storytelling: The Reemergence of Fundamentals

April 24, 2011
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Transmedia Storytelling: The Reemergence of Fundamentals

Transmedia storytelling is one of the most exciting developments to hit entertainment, branding, marketing, and advocacy in the last few years. Transmedia storytelling is a ‘story experience’ both for—and with—an audience that unfolds over several media channels. This is a big deal for two reasons. First, it represents the continuing shift from a technological to human focus that I wrote about in Trends for 2011. Second, storytelling and narrative tap into a fundamental form of human communication and connection, engaging our imagination and through that, empathy and creativity. Transmedia...

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Story: The Heart of Transmedia

April 23, 2011
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Story: The Heart of Transmedia

I had the pleasure of attending, for a second year, the USC/UCLA Transmedia Hollywood symposium and was pleased to find more Hollywood producers and studio execs attending this year’s event. Hollywood is slowly grasping the idea of transmedia and how it informs the changing landscape of how audiences consume story and thus the overall business of narrative entertainment. Events like this that aim to bring academia and Hollywood together to discuss the emerging landscape of transmedia storytelling, are important in understanding the changing cultural and business landscape of entertainment....

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Transmedia Hollywood 2 review part 1: exploring the boundaries of story

April 20, 2011
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Transmedia Hollywood 2 review part 1: exploring the boundaries of story

Part 1 of a 2 part series on the Transmedia Hollywood 2 conference held jointly by USC and UCLA on April 8th. The Transmedia Hollywood 2 conference provided a prismatic transmedia education. By attending it (or following @transmediahwood or its hashtag #TH2) one was informed of transmedia awareness and relevance; its reach, difficulties, and propensities; its wide variability and problematization tendencies; its reflexive qualities and recursive sociocultural influences; its history of remediation and fan involvement; and perhaps the most salient point of the entire conference—its largely untapped potential. Like all...

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Transmedia Storytellers of the Future, Where Are You?

April 15, 2011
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Transmedia Storytellers of the Future, Where Are You?

I didn’t get to attend “Transmedia, Hollywood”, last week’s symposium co-hosted by USC’s Dr. Henry Jenkins, that many of my friends are blogging about this week. Which is too bad, because having worked in all kinds of media I find “transmedia storytelling”, the process of dispersing elements of a story systematically across multiple media platforms, incredibly exciting. According to Jenkins (2011), “ransmedia allows gifted storytellers to expand their canvas and share more of their vision with their most dedicated fans”. Intertwining stories and visuals are important elements of transmedia...

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