The need to explore new models is the emerging theme of the most academic institutions as they grapple with the media landscape that is the new normal for the people they want to reach: students. Of a group of admissions officers and financial aid offers at a recent conference, 30% used Facebook. If you are recruiting for an institution: 96% of your target audience, people aged 18 to 35, is on social networks. The important thing, however, isn’t whether they are using Facebook or MySpace. It is that these...
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